Social feed meets marketplace

Scroll, chat, shop.
All in one app.

BLOM blends an Instagram-style feed with a built-in marketplace. Discover products, message sellers in real time, and check out without ever leaving the conversation.

Virtual try-onSearch by photoBuy in chat
BLOM social feed with photo posts, likes and comments
Everything in one app

A better way to discover, chat and shop

BLOM brings the social feed you love together with a marketplace built right in — so finding, asking about and buying something all happen in the same place.

A feed that's fun to scroll

Post photos and videos, follow the people and shops you like, and comment on what catches your eye — with the things you can actually buy woven right into the feed.

BLOM social feed preview

See it on before you buy

Try clothes on virtually to see how they look on you first — so you order the right thing the first time.

Search with a photo

Snap or upload any picture and instantly find similar products from sellers across the app.

Ask before you buy

Message a seller in real time and share the exact product right inside the chat to agree on the details.

Open your own shop

Turn your profile into a store in a few taps and start selling to the people already following you.

One cart, easy tracking

Your cart stays organised by store, checkout is simple, and you can follow every order to your door.

Share a product anywhere

Send a product to a friend on WhatsApp or social and the link opens straight to that item in the app.

Fully in English & Arabic

Switch between English and Arabic anytime — the whole app is built to feel at home in both.

What makes BLOM different

Shopping tools you won't find in a normal feed

Virtual try-on

See how it looks on you before you buy

Preview clothes on yourself with virtual try-on, so you can shop with confidence and order the right fit and style the first time.

  • Preview the fit and look instantly
  • Compare styles side by side
  • Fewer surprises, fewer returns
BLOM virtual try-on screen showing a coat previewed on a shopper
Visual search

Find it by photo, not by keywords

Seen something you like? Snap a photo or upload one and BLOM finds similar products from sellers across the app — no guessing at the right words.

  • Search from any picture
  • Discover matches across every store
  • Great for finding an exact look
BLOM visual search screen showing similar handbags found from an uploaded photo
Virtual try-onSearch by photoReal-time chatIn-chat product sharingSell from your profileOne cart per storeOrder trackingEnglish & ArabicVirtual try-onSearch by photoReal-time chatIn-chat product sharingSell from your profileOne cart per storeOrder trackingEnglish & Arabic
How it works

From scroll to doorstep in four steps

  1. 1

    Follow & browse

    Set up your feed, follow people and shops, and scroll a mix of posts and products.

  2. 2

    Discover products

    Swipe the product feed or browse categories, and save your favourites to a wishlist.

  3. 3

    Chat with the seller

    Message in real time, share the product card, and ask questions or negotiate.

  4. 4

    Buy & track your order

    Check out from your cart and follow your order all the way to your door.

For sellers

Turn your profile into a store

Whether you're a casual seller or a growing shop, BLOM lets you start selling where your audience already is — no separate app, no complicated setup.

  • Upgrade your profile to a store in a few taps
  • List products with photos, prices and stock
  • Chat with buyers and close the sale in DMs
  • Manage orders and track fulfilment in one place
Start selling on BLOM
BLOM store screen showing a product listing with add to cart